As parents there’s a lot we say we’d never do. We’d never let our kids stay up too late. Never let them use potty language. Never let toys take over the house or give them leftover birthday cake for breakfast. But as parents, we know “never” doesn’t always mean never. So, when you say you’d never leave your child behind in a hot car, know it can happen. Because “never” happens all the time.
Selected Press: AdAge: Editor’s Pick, AdWeek, UpWorthy, LBB, Shots, Yahoo!
“According to NHTSA’s tracking study, hot car death became parents’ top child safety priority – up from number five prior to the campaign.”
