French’s needed to get talked about at the end of summer and we thought the best way to make that happen was to make mustard ice cream for National Mustard Day. So we partnered with Coolhaus to make it happen and after several agonizing months, out came this delicious polarizing little baby.
And then it got over a billion media impressions (really) including Good Morning America, the Today Show, and CNN.
SELECTED PRESS: CNN, USA Today, Today Show, Good Morning America, Pop Sugar, People, Complex, Fast Company, Insider, Food & Wine, Funny Or Die, The Drum, and Adweek.
Awards: D&AD Pencil, One Show Shortlist, The Shorty Awards, The Webby Awards, 19 National and Regional Addy’s, New York Festivals, Effies.
