The World’s Most Skippable Ad
To let the world know they can skip over 700 chemicals when they buy organics, we created a 30 minute preroll ad where a happy couple sang all 700 chemicals while washing dishes. Then we were just plain shocked to find out that people watched an average of 8-minutes before they clicked skip.
We also built SkipTheChemicals.com, banners, and print to try and get as many human beings as possible to skip the chemicals and go with Organic.
