We spend so much time with our kids we don’t notice them growing until we suddenly notice they’ve grown. Then when we notice they’ve grown up we scroll through our phone to look back through the progression in pictures and videos on our camera roll.
So to help Children’s Healthcare of Atlanta remind parents that their teens are still kids who need pediatric experts, we showed one girl's childhood from the delivery room to her dorm room and told parents that Children’s was here for all of it.
When we have our babies we can’t help but give them adorable nicknames. And as those babies grow up, those nicknames tend to stick around. Even when they’re leaving for college, they’re still Hannah Banana to us.
So when Children’s Healthcare of Atlanta came to us asking to remind parents that they’re specialized care is built for teens (even though their name says Children’s), we used moody, mature teens and adorably childish nicknames to show that even when your child doesn’t look like a child, Children’s is still there to protect them.
